MINNEAPOLIS, June 25, 2014 – Business Impact Group (BIG), the nationally recognized leader in business branding and employee engagement, has acquired an interest in digital agency Opnia. This new partnership will add social advertising, mobile app design and development and analytics capabilities to BIG’s deep portfolio of client offerings and will bring seasoned, senior leadership experience and growth capital to Opnia.
New Agency Services to Include Facebook and Twitter Advertising Campaigns, Mobile Apps and Analytics
BIG is a national leader in employee recognition programs, brand product development, athletic uniforms, kitting and fulfillment, printing services, development of e-store programs whose clients include Fortune 500 companies, in addition to small and midsize companies.
“Mobile now accounts for more than 22% of all US digital ad spend with Facebook gaining significant market share. Digital ad spend as a whole is expected to surpass TV in just a few years representing significant shift in the way brands reach their respective audiences,” says Paul Taunton, CEO, BIG. “Directing campaigns to hyper-targeted audiences is the most cost-efficient way to reach your customers while measuring ROI” BIG’s strategic partnership with Opnia helps us close the loop from physical branding to digital and social engagement for all of our clients.”
Opnia was founded by Brett Loney, Brandon Johnson, Brook Oldre and Paul Taunton. Loney, Johnson, & Oldre were part of the highly successful social coupon app “Cartwheel by Target”, which launched in 2013 with record user growth to the mobile app.
“Our Cartwheel work for Target was a major success on the mobile front,” says Brandon Johnson, Creative Director, Opnia. “Audience targeting allows us to personalize advertising in a whole new way that is more relevant to an individual.
As a strategic partner of BIG, Opnia can offer full service programs from conceptualizing strategic initiatives to data science, creative execution and account management. In addition they can provide IOS and Android developers, software engineers, analysts, sales and business professionals.
“Opnia brings this data-driven approach to market as a service while building innovative tech products to scale performance. Our experience is second to none in this domain.” adds Brett Loney, Ad Operations, Opnia. “Working closely with our partners at Facebook, Twitter, Instagram and Pinterest we provide innovative ad tech and mobile solutions to our clients.”
About Business Impact Group
Business Impact Group (BIG) is a recognized national leader in branding and recognition. Providing multiple core competencies under one roof, BIG has partnered with some of the most prominent corporations in the country to assist with employee incentives and learning programs; domestic and off-shore custom manufacturing of textiles and hard goods; development and management of e-stores; custom uniform programs; printing services; and team athletics uniforms and equipment. The company also created BIG LIFT, a proprietary program designed to deliver unique and comprehensive engagement solutions that build a culture of employee recognition.
Opnia is a Minneapolis-based ad tech agency, specializing in designing and developing mobile app experiences and driving results through paid social advertising. Made of a team of strategists, designers, data analysts, and software engineers, they have a passion for building innovative digital solutions with proven ROI. They anticipate the future of digital advertising to be defined by personalized, guest-centric messaging.