The marketing console is a web based interface for use by the marketing professional. Here, you will be able to create new messages, decide how and when these messages should be seen and digest a rich set of analytics information about your guests and their experiences with you.
The Admin Console is a web application and provides a view into the Advos system that would be used by IT or operations personal. The user interface is laid out in a way that closely resembles the data model, and allows the user to access data quickly.
SYSTEM SETUP APP
The System Setup App was developed using the Software Development Kit and is specific to the Advos for Retail Application. The app is easily accessible with IOS or Android, and allows a store manager to setup and configure zones for their site. The manager can mark each zone with a beacon and add location coordinates to the zone based on the beacons unique ID and signal strength readings.
SDK – SOFTWARE DEVELOPMENT KIT
The System Setup app is a mobile application that allows you to setup and configure zones for each store front. With the System Setup app you can associate Smart Tags and Smarts Zones to a site, adjust the tuning from 0 to 150 feet and test the whole system. You can download the System Setup on Google Play and the Apple App Store.
The smart zone display has a wider range beacon which can reach app users in-store up to a 150 ft radius. With the app running in the background, users can be served offers or contextual information, and incentives to bring them into a store.
E.G. Purchase a product today and receive 5% off.
The smart tag beacon is set at a low range and requires a user to actively participate for
a reaction. When a mobile phone taps the smart tag, the shopper is delivered a message such
as contextual content, offers, product reviews or videos.
Smart screens can be used to encourage shoppers to interact in a different way. Shoppers can control the smart screen from their phones and download information to their phone to take home. Smart screens can also convey messages, show information, host a variety of videos and provide reviews to many shoppers at the same time.
SMART TAG & SMART ZONES
• Messaging is set up in the Advos Marketing console
• Messages are sent to the Advos Smart Zones or Smart Tags
• Shoppers are delivered messages to their mobile app by tapping a Smart Tag or being within 150′ radius of a Smart Zone
• Information about customers interactions are sent to Analytics
• Shopper interaction information is used to send messages to shoppers outside of the retail environment
• Data from analytics and retargeting is used to set up rich messages to shoppers in-store.
The marketer wants to reach prospective shoppers interested in televisions. He sets up two message types in the Advos Marketing Console. One message is sent to an Advos Smart Tag and another is sent to an Advos Smart Zone.
Sarah wants to purchase a new television, but she needs to get the best deal and the best product. She sees the Smart Tag, holds her phone up to the tag and receives a coupon for 20% off the Smart LED TV. After 10 minutes of browsing the television department, a video from the Smart Zone is delivered to her phone and shows Sarah the Smart LED TV key features.
After Sarah leaves the store, the marketer can view information about her visit. The marketer learns that Sarah’s primary interest is a television, she dwelled in the television area for 60 minutes, she likes brand name electronics, she watched a video about the Smart LED TV and she was delivered a coupon for 20% off.
Two weeks later, Sarah is visiting her favorite fashion site, when she sees an ad about the tv she saw in store. Sarah recalls the video she watched from the smart tag, and the coupon she has on her phone, which drives her to make a purchase.